Crush your next running goal with guidance from an Olympian.
Join the 2000+ ambitious runners from all levels that are crushing their 5km, 10km, or (half-) marathon.
Let me build your personalized training plan.


Hi, I'm John
Olympic 5000m finalist. Professional runner.
And someone who remembers what it was like to train with no structure.
Back when I was juggling a master’s in Bioscience Engineering with starting to run at 19 years old, I had no clue what I was doing.
No idea how to pace workouts.
No idea when to train hard and when to focus on the basics.
No idea what to eat before, during and after training.
The information on the internet can feel overwhelming and confusing.
But to reach the top, I’ve worked with world-class coaches, sports scientists, physiotherapists, and I spent countless hours reading academic research. I've learned what actually moves the needle.
Now I’ve pulled together my deep understanding of training, nutrition, and recovery to help runners train smarter and perform better.


Get an inside look into what you'll get:
Watch me (on a very windy day) walk you through the training program and how it’s delivered, step by step.

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Personalized training schedule
You'll receive your training plan made personally by me, John. I will make it fit your goals, your life, and your fitness level. Through the app you'll be able to sync workouts straight to your sports watch!
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Library of educational resources
Cut through the noise - with unlimited access to guides on training, recovery, and nutrition, you'll have everything you need to prevent injuries and level up your running.

Ready to start?
Tell me about your goals so I can build your plan!
Wait John... what if your training and resources was not exactly what I was looking for?
I'll give you your money back guaranteed, no questions asked. Just send me an email (support@johnheymans.com) and I'll send you your money back within 24h.
Basically you've got nothing to lose.
A life principle I live by:
"Take advice from people who have been at the top of what you want to do and also helped other people like you to get where you want to go."
Why?
1️⃣ There is no second guessing whether what they did has worked.
2️⃣ What works for one person might not work for another, so it’s important to show they’ve helped others achieve their goals too. I’ll let the results speak for themselves:
You've got two ways to work with me.
Pick the one that fits your goal and how much support you want.
Personalized plan: €29,99/month
A structured plan built around you.
✅ Personalized from the start:
based on your goal, schedule, and running history
✅ Delivered fast:
ready in 48 hours via the Nolio app
✅ Strength + mobility routines:
to make you even faster and prevent injuries
✅ Recovery & nutrition guides:
never second-guess this again
✅ For any level
Cancel anytime
1
1:1 Coaching: €130/month
Get close guidance by me, or one
of the coaches I carefully selected.
✅ Everything from the €29,99/month membership
✅ One-on-one intake call:
deep dive into your training history and goals
✅ Weekly feedback & plan updates:
based on your progress
✅ Direct access to me or the other coaches:
message, call, or video check-ins
✅ Session reviews:
so you’re always on track
✅ Extra guidance:
from race strategy to mental prep
Cancel anytime
2

Ready to start?
Tell me about your goals so I can build your plan!
Wait John... what if your training and resources was not exactly what I was looking for?
I'll give you your money back guaranteed, no questions asked. Just send me an email (support@johnheymans.com) and I'll send you your money back within 24h.
Basically you've got nothing to lose.

Ready to start?
Tell me about your goals so I can build your plan!
Wait John... what if your training and resources was not exactly what I was looking for?
I'll give you your money back guaranteed, no questions asked. Just send me an email (support@johnheymans.com) and I'll send you your money back within 24h.
Basically you've got nothing to lose.
Benefits of 1:1 coaching
(130/month)

Chat with me on WhatsApp and get your schedule adapted whenever necessary
Looking for more support?
Our 1:1 Coaching offers a higher level of guidance and flexibility than the standard training plan.
For €130/month, you'll be matched with a dedicated coach from our team. You'll have unlimited access to them via messaging and (video) calls, whenever you need help or motivation.
Your training plan will be adapted at any time to fit your lifestyle, whether you're juggling a demanding job, coming back from injury, or simply need to shift things around.
This kind of personal attention and real-time support isn't included in the standard plan.
Interested? Fill out the form to book a free consultation call with one of our coaches.